Home Business Tourism

Google Sees Surge in Interest in Thailand Travel Searches

Google said tourism in Thailand is regaining interest worldwide, prompting a push to adjust promotional strategies to meet current travel trends.

Government spokesperson Thanakorn Wangboonkongchana said Prime Minister Prayut Chan-o-cha thanked everyone for working to support the tourism industry. He added that due to their efforts, Google recently noted a surge in user searches for Thailand.

During this year’s Google Hotelier Summit, held on June 16 at the Athenee Hotel in Bangkok, Google’s chief of travel vertical search for the Asia-Pacific region, Laura Marie Arens, said Thailand’s tourism industry saw clear signs of recovery following the elimination of the “Test & Go” tourist-entry scheme on May 1, with the number of searches for Thailand steadily increasing since.

The Tourism Authority of Thailand found that tourism trends are currently leaning towards “workation” activities, in which people travel abroad while working remotely. Tourists are also becoming more interested in sustainable tourism, environmentally friendly innovations and digital technology.

Thanakorn said these recovery indicators reflect the government’s successful tourism policy, which supports revitalizing the industry while continuing to observe public health measures based on the current pandemic situation.

He added that the prime minister has advised agencies to adjust and adapt their strategies to keep pace with current and emerging trends, as well as to support tourism research and development, improve supply chains and utilize digital transformations.