Japanese discount retailer Don Quijote opened its fifth store in Thailand this week under its Asian brand Don Don Donki.
The shop is the first in the Bangkok suburbs. All four other Don Don Dokis are in the central part of the capital. Operator Pan Pacific International Holdings opened this store in the western outskirts of Bangkok, hoping to attract locals, not just tourists.
Located on the first floor of Seacon Bang Kae, the store occupies 1,720 sq. meters of retail space, stocking 12,000 items including food and cosmetics, which are displayed in a maze-like layout similar to the Don Quijote stores in Japan.
Don Don Doki features a newly established space for selling Japan-imported fruit tarts and fruit sandwiches made with high-end bread.
Pan Pacific previously announced plans to increase its number of stores in Thailand to 10 by 2024.
Yosuke Shimanuki, president of Donki Thailand, said during an event commemorating the opening that the company wants to “promote stores that would be used on a daily basis, even in market areas with many locals.”