Apple Corp. will release its full range of 2021 smartphones in Thailand Oct. 8, thei company’s earliest Thai release ever.
The iPhone 13, Pro, Mini and Pro Max all will be available at Thailand’s two Apple stores, electronics shops such as Power Buy, and mobile phone providers seven weeks earlier than the iPhone 12 series went on sale in 2020.
Pre-orders for the four models began Oct. 1. The iPhone 13 mini starts at 25,900 baht, the iPhone 13 at 29,900 baht, the iPhone 13 Pro starts from 38,900 baht and the iPhone 13 Pro Max from 42,900 baht. Mobile carriers such as TrueMove-H, AIS and DTAC offers the phones for lower, subsidized prices with the purchase of a new data plan.
Apple dominates Thailand’s market for premium smartphones costing more than 20,000 baht and the segment is expected to account for 12-13 percent of the mobile phone market, up from 10 percent last year, according to Jaymart Mobile, the handset distributor arm of SET-listed Jay Mart,
The early launch of Apple’s iPhone 13 series reflects not only Thailand’s increasing importance for the Cupertino, Calif. company’s Asian market, but comes immediately after a second round of relaxation of coronavirus measures.
After the virtual lockdown in September, smartphone sales jumped 50 for the month compared with a year earlier, when Thailand was fully open with only a smattering of Covid-19 cases. Five months of being locked in obviously pent-up demand.
iPhone 13 and iPhone 13 Mini introduce major innovations in technology, including the most advanced dual-camera system ever on iPhone, a powerhouse chip, and an impressive leap in battery life.
iPhone 13 Pro and iPhone 13 Pro Max, the most professional iPhone lineup ever, introduce all-new camera hardware, an intelligent display with ProMotion, the best graphics performance ever on iPhone, and amazing battery life.
The more-affordable two feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilization (OIS) offering improvements in low-light photos and videos, a new way to personalize the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling.
iPhone 13 and 13 Mini
iPhone 13 and iPhone 13 Mini also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.
iPhone 13 and iPhone 13 Mini come in five beautiful aluminum colors, including (PRODUCT)RED, starlight, midnight, blue, and pink.
iPhone 13 Pro and Pro Max
Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive.
The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras that capture stunning photos and video, powered by the unmatched performance of A15 Bionic, more powerful than the leading competition.
These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera. New computational photography features like Photographic Styles personalize the look of images in the Camera app, and both models now include Night mode on all cameras.
Video takes a huge leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone.
iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.
iPhone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes including graphite, gold, silver, and sierra blue.