Kilometers behind rivals Grab and Foodpanda, Indonesia’s Gojek on on Thursday launched its unified ride hailing and food-delivery app for Thailand, replacing the failed Get brand.
The country’s most-valuable startup announced the unification on July 4, which brings both Thailand and Vietnam under the original Gojeck brand and, it hopes, take the fight to Singapore’s Grab, which is ubiquitous in the kingdom.
The new app helps Gojek reach more Thais, allowing them to order food, motorbikes, couriers and even has an e-wallet, Gojek Thailand said.
The app also has a new look with multiple feature upgrades to provide better customer experience and enhanced security, the company claimed.
Gojek has registered more than 50,000 drivers and 30,000 merchants in Thailand, where food delivery is booming but competition is fierce, with Grab, Line Man and Foodpanda fighting it out for market share and new startups in the wings.
Grab entered Thailand in 2018 when bought out U.S.-based Uber Technology’s Southeast Asian operations. It now claims to have half the Thai food-delivery market.
Gojek in February 2019 formed a joint venture with Thai startup Get, but it never gained traction.
To entice new customers, Gojek is offering discount coupons worth 2,500 baht to new users until the end of this month to expand its customer base.
Kasikorn Research Center estimates that the food-delivery business will grow at around 10 percent a year with total market value worth up to 35 billion baht.