TV viewers across Asia can now Netfix and chill with a lineup of Thai television shows currently only available on Line TV.
Line Corp. and Netflix last week inked an agreement to stream eight original shows created by the social media network in Hong Kong, South Korea, Taiwan and 15 other markets.
Kanop Supamanop, chief content business officer at Line Thailand, said the pact will help support Thai creators and producers creators through the coronavirus economic downturn.
Hamstrung by rights restrictions that block the streaming of most U.S. and British movies and TV shows in Asia, Netflix increasingly is leaning on local and regional content to win customers.
Raphael Phang, Southeast Asian content acquisition manager Netflix, adi the company was pleased to be able to share Thai pop culture with the rest of Asia.
Line TV has been producing dramas, variety shows and other original content in Thailand, adding at least one new program to its lineup every month. About 40 million Thais watched Line TV last year with average viewing time of amost three hours a day.