Anchilee Scott-Kemmis’ campaign go redefine Thailand’s beauty standards by celebrating diversity and individuality reached a new pinnacle when the Australian-Thai model was crowned Miss Universe Thailand Sunday night.

The 22-year-old social researcher, model, and body-positivity advocate triumphed over 29 other finalists for the crowned bestowed at the Nong Nooch International Convention And Exhibition Center outside Pattaya.

She now will represent Thailand at the 70th Miss Universe competition in Eilat, Israel in December. She succeeds 2020 titleholder Amanda Obdam.

South African-Thai Tharina Botes placed first runner-up, while Nanthiya Suwansaweang finished second runner-up. Kasama Suetrong and Pimnara Vonzurmuehlen were third and fourth runners-up, respectively.

Despite capitalizing on Thais’ fetish for luk khrueng mixed-parentage superstars, Scott-Kemmis has striven to break the mold for what beauty queens in Thailand through her online social movement, #RealSizeBeauty.

The movement came out of her own experience of being body-shamed and told to lose kilograms for a casting call at the age 13.

“I think it will empower women, particularly Thai women, by really showing how liberating it is, once you accept yourself for who you are and celebrate your individuality,” she said earlier of her campaign.

A graduate of the University of Sydney, Scott-Kemmis she also was motivated by experience as a captain of high school sports teams, including volleyball, basketball and softball, when she met young students who felt “insecure” and “incapable” in their own bodies.

Describing herself as “bigger built”, she, like other models, revolts at terms like “plus size” and “curve size”.

“We all have our own curves and parts of our bodies that don’t fit the norm,” she said.

Standing 183 centimeters tall and weighing 71 kg., Scott-Kemmis said she has the same problem that many farang have in Thailand: Thai sizes. She said she can’t even buy clothes in markets because “XL” is not extra-large.

Originally from Chachoengsao, Scott-Kemmis now lives in Bangkok She attended NIST International School in Watthana District where she was the captain of the school’s volleyball team.

From 2017-2020, she attended the University in Sydney in Sydney where she earned her bachelor’s degree in sociology.

After working just a month for Lee Hecht Harrison in Bangkok, she went back to Australia to work for Balmain Realty as an administrative assistant. Then it was back to Bangkok in 2019 where she worked the second half of ht year for Potentia in Bangkok as the general administration and LHH.

When the coronavirus pandemic hit in 2020, Scott-Kemmis went back from Australia, completing her Type Coach Core Certification C31.